obituary header
Welcome to the memorial page for

Austin Scudder "Gus" Callaway

December 28, 1924 ~ September 2, 2017 (age 92)

Share using:         

Austin Scudder Callaway, "Gus" 92, died in Greenville, SC on September 2, 2017, after a period of declining health. His wife of 59 years, Jane Gray Callaway, preceded him in death in 2010.

He was born December 28, 1924 in Plainfield, NJ to Guy M. Callaway and Catherine B. Callaway.

He leaves a sister Margaret C. Avison of Darien, Ct. and a brother Robert G. Callaway of Kirkwood, Mo. He leaves his children, grandchildren and a great grandchild: son Thomas R. Callaway, his children Taurey Callaway, her son, the great grandson, Luke Austin Turner; Keefe Austin Callaway and; Graham Thomas Callaway (Allyson Kitto fiancé). Also, son James Guy Callaway (Janet) and their children, Caitlyn Rush Clements (James) and; William Guy Callaway. Also, daughter Catherine Phoebe deBorde (David) and their children Christopher Patrick deBorde and Bradley Thomas deBorde.

Austin was a child of the Jersey shore sailing and kayaking from the Keyport Yacht Club out into Raritan Bay, past Sandy Hook into the Atlantic and through the bays and up the rivers around NYC on boats that his father, a skilled sailor and racer, had built for him. It is these experiences and memories that dominated his long conversations and florid stories with his family in his last days.

Graduating from Westfield High School in NJ at 16, an outstanding athlete and 3 year letterman in football, basketball and baseball, he was a year too young for WW II. He matriculated at Washington and Lee University for a post graduate year waiting to enlist. From there he went on to Harvard College and into the US Navy's V12 program, Officer Candidate School at the Harvard Business School. Sent to specialized training at Cornell University he graduated there from the Navy's Supply Officers School. It was then on to Dartmouth College and back to Harvard where he was commissioned an Ensign at age 18 and continued his college studies while waiting to go to the war.

Late in the war he was sent to the Pacific serving on the aircraft carrier USS Hornet. At 19, as a Lieutenant JG he was entrusted as one of the "Red Mail" Pacific Fleet couriers, literally carrying as much as $4 million in cash, alone out to the ships for their payroll. He last posted to Guam as part of the buildup of US forces marshalling to invade Japan. The war ended and he went back to the place he had loved the most, Dartmouth College in Hanover, NH where he graduated while still in the Navy with a BA degree in Economics in 1947.

After graduation he began working in NYC in the menswear and apparel business as a buyer and representative for Merchantile stores. It was here in the Seventh Avenue apparel district that he learned the ropes of clothing design and manufacturing that would eventually make him one of the industry's most prolific sportswear designers.

The Navy called him back for the Korean War and he served the last of his ten years in the service as a Lieutenant, USNR during that conflict.

Gus was then off to Chicago to work for Washington Mills in sales and then Russell Mills, both large manufacturers of apparel. Then it was on to the Boston area to work as a Division Manager for The William Carter Co, where he created whole new categories of children's and young adult apparel with his innovative designs.

Many years in the Boston area left an indelible positive mark on him and his family. He worked hard at restoring the family home, a rambling 20 room 200 year old New England historic house and he began coaching swimming as a hobby with his young children as part of the teams they were on.

Hanes Corporation called on him next for his vertical design and manufacturing expertise and he became their Director of Marketing, moving his family to Winston Salem, NC. Combining their huge manufacturing capacity and his design abilities allowed them to bring Adidas sports apparel, especially their international soccer and sportswear lines to the US for the first time.

For years he personally designed all the Adidas soccer lines, Americanizing the styles for the US appetite. He was also during his Winston Salem years the head Coach of the Winston Salem Swim Club.

Stone Manufacturing in Greenville was the next step in his career as Vice President of a new division that mimicked what he done at Hanes. He brought the relationships he had crafted with Adidas, Puma and many of the top international sportswear brands to that company with him, using Stones low cost manufacturing capacity to tremendous commercial success for the firm personally bringing new apparel brands to their stable like Umbro, which was eventually acquired by Stone.

During his time in Greenville with his family he became actively involved with the SAIL swim league as a representative of the Botany Woods Swim Team, as an Executive Board member serving many terms and serving as the head official year in and out at the league's most important meets.

Gus was an early promoter of youth soccer in South Carolina and in Greenville and was one of two individuals that originally founded The St. Giles Soccer Club, the predecessor club to today's very successful Carolina Elite Soccer Academy. He served as one of the first South Carolina Youth Soccer commissioners, heading up that state organization and crafting relationships with many of the south's best college soccer coaches who gratefully helped him kickoff our state's efforts to provide quality youth soccer here. The SCYSA later enshrined him in their Hall of Fame as a South Carolina "Pioneer of the Game".

He next went to Nike in Beaverton, Oregon when they were just a shoe company as the head of their apparel division, designing virtually all of their styles and lines creating instant profit for the company, and laying the groundwork for what is now the largest apparel company in the world. Coming back to Greenville he had stops at Reigel Sports as President and at Callaway and Associates in semi-retirement as a consultant in apparel design and manufacturing for some of the world's biggest sports brands. He retired from Callaway and Associates.

There will be no local services. Graveside ceremonies will be for family only and held later in Rahway, NJ.

Friends and business associates wanting to make a gift in his memory would honor him by making a grant to the Carolina Elite Soccer Academy, Scholarship Fund. Checks can be made out to CESA with AS Callaway fund in the memo line and mailed to them at 18 Boland Ct., Greenville SC 29615.
© 2018 Thomas McAfee Funeral Homes. All Rights Reserved. Funeral Home website by CFS